DPP platform comparison: open standards vs blockchain

EU Digital Product Passport is a regulation, not a marketing slogan. Below is an honest side-by-side of how dpp.gs compares to the main players in the EU DPP market — Arianee, Sunrise2027, GoodsTag, whatt.io and DigiProd Pass — across the dimensions that actually matter for compliance and economics.

The feature matrix

Capability dpp.gs Arianee Sunrise2027 GoodsTag whatt.io DigiProd Pass
Open MIT JSON Schemas + OpenAPI on GitHub ✓ 9 schemas ✗ CEN/CENELEC only ✗ ✗ ✗
Built on GS1 Digital Link (ISO/IEC 15459) ✓ Native Mixed w/ blockchain ✓ Native ✓ Identity-agnostic w/ NFC + blockchain w/ blockchain
Consumer needs a crypto wallet No wallet needed Wallet onboarding No wallet No wallet Wallet for blockchain features Wallet for blockchain features
Transparent public pricing €39 / €199 / Custom Enterprise sales only €199–€1,490/mo Not disclosed Not disclosed Not disclosed
Self-service signup → live in 5 min ✓ 6–9 month sales cycle ✓ Sales-led Subscription, but limited Enterprise PoC
ESPR Tier-1 sectors live (DB + UI + viewer + schema) 4 (Battery, Textile, Tyre, Furniture) Native compliance, sectors vary Multiple sectors claimed Cross-industry Multiple sectors claimed 9 sectors claimed
Viewer languages 25 (24 EU + ZH) FR + selected EU 24 EU Localised per project Limited EN-first
Consumer ownership transfer flow (per-serial) ✓ Native, no blockchain NFT-based ✗ ✗ Blockchain-anchored ✗
Channel partner program with rev-share 10% rev-share + co-branded subdomain ✗ ✗ ✗ ✗ ✗
EU hosting + GDPR jurisdiction guarantee Germany + Finland EU + blockchain mix EU (Croatia) EU (Germany) EU + US EU (UK)
Production scale of underlying platform 50M+ tx/day via Sensoneo 3.4M passports total since 2018 Not disclosed Not disclosed Not disclosed Not disclosed
ISO 27001 + SOC 2 ✓ via Sensoneo parent Not publicly listed ISO 9001 + 27001 Not publicly listed Not publicly listed Not publicly listed
10-year passport retention (ESPR Art. 14) ✓ Guaranteed even on cancel ✓ On-chain anchored Per contract Per contract Per contract Per contract

Comparison built from each vendor's public website on 24 May 2026. Refresh the page when their offerings change — they do.

Vendor snapshots

Arianee
Paris (FR) · founded 2018 · blockchain
  • Pitch: Premium DPP for luxury via consortium blockchain. Breitling, Richemont, Fnac Darty.
  • Strength: 3.4M passports in production. Real luxury brand logos.
  • Weakness: Consumer wallet friction. Enterprise sales only. Per-passport cost not transparent.
  • Best fit: Ultra-luxury brands (€1000+ unit price) where on-chain anti-counterfeit narrative resonates.
Sunrise2027 (ENSESO)
Croatia · GS1 Executive Partner · open
  • Pitch: "One QR code, every market, every regulation". 24 EU languages, AI barcode scanning, CEN/CENELEC JTC 24 alignment.
  • Strength: GS1 + NXP partnerships, ISO 9001 + 27001 certified, transparent pricing.
  • Weakness: €199 entry tier shuts out small producers. No open-source schemas. No partner channel program.
  • Best fit: Mid-size manufacturers (50+ GTIN) wanting a turnkey EU compliance SaaS.
GoodsTag (todo GmbH)
Germany · NFC/RFID/QR · no blockchain
  • Pitch: Identity-agnostic smart products platform. API-first, microservices, digital twin foundation.
  • Strength: NFC/RFID hardware support, mature consumer engagement, no blockchain.
  • Weakness: No public pricing. No open-source. No SMB self-service.
  • Best fit: Mid-to-large brands willing to invest in NFC tag fulfillment for anti-counterfeit + engagement.
whatt.io
Sweden + Miami · NFC + blockchain + AI
  • Pitch: "Tap with no app" — passive NFC tags, AI assistant ("Bernard"), 3D-printing embedded chips.
  • Strength: NFC hardware story, 3D-printing niche, US presence.
  • Weakness: Blockchain dependency. Hardware vendor lock-in. Pricing not disclosed.
  • Best fit: 3D-printed products, niche luxury, additive-manufacturing brands.
DigiProd Pass
UK · blockchain + Federated Data Spaces
  • Pitch: Blockchain DPP with ERP/PLM/SCM integration. Catena-X / Manufacturing-X compatible.
  • Strength: SAP/Oracle integration story, federated data spaces angle.
  • Weakness: Enterprise sales cycle (6–9 months + €50k+ integration project). No self-service.
  • Best fit: Tier-1 automotive suppliers feeding Catena-X. Large electronics OEMs with internal SAP teams.
dpp.gs — this site
Dublin sales (SmartDRS Ltd) · Sensoneo platform · open
  • Pitch: Open EU DPP without blockchain friction. 5-minute self-service. 25 languages. Consumer ownership flow.
  • Strength: Open MIT schemas + OpenAPI. €39 entry. 4 sectors live. Partner channel program with 10% rev-share. Built on Sensoneo's enterprise stack (50M+ tx/day, 9 DRS countries, ISO + SOC 2).
  • Weakness: No native NFC/RFID (Q4 2026). DPP-specific brand is newer than Arianee.
  • Best fit: SMB-to-mid manufacturers, compliance schemes, EPR organisations, advisory firms onboarding clients.

If you only read one paragraph

EU Digital Product Passport is a public-record regulation, not a brand experience. Anything that adds friction between a consumer's camera and the public record — a wallet, a seed phrase, a proprietary app, a paywalled API — works against the spirit and likely the letter of ESPR Article 14. dpp.gs takes the boring path on purpose: open GS1 Digital Link URLs, open JSON Schemas, transparent pricing, and the same engineering stack that handles 50 million transactions per day in production deposit-return systems across 9 EU countries. Pick a vendor whose data model you can read in a browser tab.

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Further reading: Why open standards, not blockchain ↗ · DPP stakeholders & access roles ↗ · Open JSON Schemas on GitHub ↗